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Rock the Earth.org: Defending the earth one beat at a time
Groups like Rock the Earth prove that music and the environment can make a significant partnership. By bridging the music industry with environmental groups and causes, this group has proven their dedication to environmental advocacy, defending the Earth one beat at a time.
Rock the Earth, a non-profit national environmental advocacy group dedicated to defending and protecting American’s natural resources via partnerships with the music industry and international environmental community. It solicits the talent, personality and the public appeal of various musicians to beckon various audiences to listen to the call of Mother Earth.
As advocates of a sustainable and healthy environment, Rock the Earth launches education programs and environmental awareness projects through rock concerts and appearances with respected artists. They also represent individuals and communities whose environment or natural surroundings directly get affected by the actions of others.
Rock the Earth commits itself to coming up with positive and beneficial environmental consequences on behalf of music industry members by the means of active litigation and negotiation.
Music Partners
Among the musicians and rock groups who are partners with Rock the Earth are Alanis Morrisette, Ani diFranco, Barenaked Ladies, Bon Jovi, Bonnie Raitt, Incubus, Ozzy Osbourne, Dave Matthews Band, and Jack Johnson among others.
These artists contribute to advocacy through their performances in the Annual Rock the Earth Summer Tours.
Environmental Advocacy Work
The group has led environmental advocacy campaigns in various states in the US. It has actively engaged in the protection of the rights of Indigenous People. It represented the rights of the Oglala and Lakota Sioux tribes in their effort to prevent the expansion plans of Cameco, the world’s largest uranium mining company. This ambitious project will threaten the livelihood, health and the tribes’ sacred sites.
Other forms of advocacy include active litigation, such as its defense of the Colorado River. As part of its campaign, the group filed suit against the National Park Service for unfair practice. Moreover, it called for amendments to the Management Plan by eliminating motorized transport, restoring its natural flows and ensuring the public equal opportunities given to corporations to access the river.
The group also takes part in negotiating with cruise lines in order to minimize their impact on the environment, particularly the discharges and air emissions from cruise ships.
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