Posted by Jamie in Green Companies, Green Products & Services | 0 Comments
Motorola’s Economoto
Motorola Inc. is an American global company, which is recognized around the globe as a pacesetter and leader in providing integrated seamless communication solutions. Motorola is directly involved in the design, manufacture, installation, marketing, and servicing of their products and services to worldwide clients from a diversity of industries including the government and public sector, healthcare, manufacturing, entertainment, retail, travel & transportation, and wholesale distribution. Its products and services are basically categorized into three key business divisions. 
A BRIEF HISTORY
In 1928, Paul Galvin and Joseph Galvin established Galvin Manufacturing Corporation. The company started manufacturing car radios, whose brand name — “Motorola” — was popularized immensely by the products’ success. The name suggests “sound in motion,” as the term is derived from the word “motor.” The trademark became so famous that they adopted it as the company name in 1947. Since then, Motorola has been manufacturing products such as walkie-talkies, mobile phones, integrated circuits, laptops, cellular infrastructure equipment, modems, satellite systems, and digital cable boxes.
Today, Motorola maintains a global headquarters located in Schaumburg, Illinois, with its local offices distributed in 24 countries located in North America, Latin America, Asia Pacific, Europe, Africa, and the Middle East. Over the years, several award-giving institutions have recognized Motorola with a multitude of merits including:
• BusinessWeek USA’s Strongest Brands in 2006; Fortune Magazine’s America’s Most Admired Companies in 2007
• Rank12 in InformationWeek’s Top 500 Innovators in 2006
• Excellence in Technology Innovation Ongoing Achievement in 2007 EOS Awards and
• Winner: Its WiMax Flexible Access Point System won in the Technology Innovation Group: Access Networking category in the Best of WiMax World Europe Awards in 2007.
In 2006, Motorola generated revenue of $42.9 billion.
EXECUTIVE TEAM
Greg Brown
President and Chief Executive Officer
Paul J. Liska
Executive Vice-President and Chief Financial Officer
Daniel M. Moloney
President, Home & Networks Mobility business
Executive Vice President
Kathy Paladino
President, Enterprise Mobility Solutions business
Senior Vice President
Gene Delaney
Senior Vice Prsident
President, Government & Public Safety
Enterprise Mobility Solutions business
Patricia B. Morrison
Chief Information Officer and Executive Vice President
ENVIRONMENTAL EFFORTS
*Motorola has established eco-friendly objectives in the performance of its operations, namely:
• Green Energy – stressing energy efficiency and using energy from renewable sources when feasible
• Zero Occupational Injuries and Illnesses – by maintaining a safe and healthy workplace
• Zero Waste – through recycling or reusing waste products
• Closed Loop – through the preservation of natural resources by way of putting products and process into the recycling process
• Product Stewardship – by designing products with consideration for its safety and the environment
• Benign Emissions – by getting rid of harmful emissions from plants.
*Motorola has also been focusing its attention to its takeback programs. Between 2004 and 2005, the company’s volume of recycled products grew from 1,182 metric tons to 3,777 metric tons, and through 2006, its universal takeback schemes were able to collect 5,000 metric tons of electric and electronic product waste that were to undergo recycling. To date, the countries wherein Motorola facilitates takeback programs embody over 90% of the company’s mobile phone unit sales.
*Motorola has also launched its Race to Recycle Program that empowers accredited K-12 schools to do their part in sustaining environmental programs. Students, parents and communities work hand in hand to collect old and depleted mobile phones, which they hand over to Motorola for reuse and recycling in exchange for financial reward. Each participating school can actually be paid up to $21,000 per year.
Motorola accepts any mobile phone brand and its procedure is quite simple: once registered, Motorola provides boxes with which phones will be placed into. Each box can accommodate up to 100 phones and the collected phones must then be shipped to Motorola, although $15 will be deducted from the reward to cover for the costs in materials used and shipping. Motorola will then send a check within four to six weeks from receipt of the box or boxes.
* The Motorola adapter has now been designed to be energy-efficient. In fact, Motorola is also the foremost major mobile phone manufacturer to redesign its entire fleet of mobile phone and accessory chargers, which bear the Energy Star-qualified logo. By looking at products with Energy Star-qualified labels, consumers are able to determine which energy-efficient products are able to meet the energy efficiency standards laid down by the US Department of Energy and the US Environmental Protection Agency.
*Motorola employs a strategy for the management of chemical substances. Motorola laboratories have implemented the Green Design Project, which utilizes a proprietary software application, the Green Design Advisor that would help product design engineers assess the environmental impact of a product. The company dutifully takes voluntary actions to eliminate, reduce, or phase out substances that are deemed by the project to be ecologically hazardous — even if they are not banned or controlled by regulatory bureaus.
In addition, the company came up with a list of substances that are banned, controlled, and reportable. Banned substances include components that must be completely eliminated from the manufacturing process. Controlled substances include those components in the manufacturing process that must be reduced or used in certain limits in accordance with environmental regulations. Reportable substances are those components that are more likely to be phased out as they may pose an environmental threat.
*Motorola is involved in the Carbon Disclosure Project, in which the company presents a report of its total greenhouse gas emissions and a list of approaches on how to evaluate the impact of climate change on the business.
*All Motorola locations also operate under an Environment, Health, & Safety (EHS) management systems framework and they are registered in ISO 14001, which is the universally acknowledged environmental system standard.
