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McDonald’s unveils new ‘green’ logo in Europe
McDonald’s is trying to “go green,” too.
It’s exchanging the red in its European logo for a “deep hunter green” evidently to show those overseas that it cares about the environment.
About 100 German McDonald’s restaurants will make the change by the end of 2009, according to a report from the Associated Press. Also, some franchises in Great Britain and France have already started using the new color scheme.
McDonald’s, based in Oak Brook, Ill. Has more than 32,000 burger joints in 118 countries. It’s been criticized in the past for not being environmentally friendly.
In response, the company has begun to take action to greener practices, including converting used oil to biodiesel and more environmentally friendly refrigeration, according to the article.
It is also starting to build new restaurants with LEED certification from the U.S. Green Building Council.
Global sales for McDonald’s in October increased by 3.3 percent, the company reported earlier this month. In Europe, comparable sales rose 6.4 percent for the month, driven by positive results in the U.K., France and Germany.
It even highlighted what it called the “best of the best” green practices in its 2009 Global Best of Green Report. Here are the highlights:
* McDonald’s France restaurants that used interactive software to manage and reduce energy usage cut electricity use by 11 percent.
* McDonald’s Australia has implemented a variety of water conservation measures, including extensive landscaping and smart irrigation practices.
* In Brazil, Chile and Argentina, 270 McDonald’s restaurants give their used cooking oil to local organizations that turn it into biodiesel. So far they’ve delivered 1 million liters of oil.
* McDonald’s USA opened its first corporate-owned pilot green restaurant in Chicago late last year and it received LEED Gold certification last month. The company hopes to use it as a green building test ground for indentifying practices to use in other restaurants.
* McDonald’s Japan participates in the Japanese government’s Team Minus 6% program to reduce CO2 emissions by 1kg per person, per day, by offering a discount to consumers who registered to participate in the program. During the 2007 campaign, McDonald’s Japan helped raise the number of participants from 40,000 to 380,000.
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