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Luxury Eco by Linda Loudermilk
Linda Loudermilk is an eco-friendly designer who explicitly articulates her passion for environmental sustainability and the natural world through her well-made designs, which are made from green, organic, environment friendly materials. She has displayed her designs in various collections including Spring 2007, Fall 2007, Spring 2008, her couture collection and her Loudermilk Men and denim lines. Her product lines are made available in more than 30 stores as well as virtual, online ones.
HER BACKGROUND
Linda Loudermilk studied Shakespeare and costume design at Oxford University in England and she studied fashion design at the Colorado Institute of Art. Her tailoring skills were also adopted from her grandmother who was once a couturier. In 2002, she then exhibited her couture collection, the Corazon series, on the Paris runway, which featured images of branches, bodies, and human hearts. This event transformed Loudermilk from a typical fashion designer into a conscientious eco designer. After which, she returned to the United States to launch her eco-collection of designer sportswear line bearing the clothing label of “LUXURY ECO™ by Linda Loudermilk,” which primarily aims to firmly integrate eco-conscious alternatives into the world of luxury products. This designer believes in living a luxurious existence without having to compromise the safety and welfare of humans, animals, and the environment. For her, Luxury eco™ is an “emergency survival plan that is powered by design.” Moreover, she showcased her collection during the Spring 2006 Fashion Week in September, which was held under the tents in Bryant Park in New York, where she partnered with Global Green, Helena Durst, Velocity, and Aveda.
Linda Loudermilk Fall 2007
HER DYNAMIC TEAM
Linda Loudermilk
CEO
Maggie Finnerman
Chief Operating Officer
Donald Hall
Brand Manager, Loudermilk Men line
Lisa Brounstein-Gaffney
Director of Business Affairs
HER GREEN FASHION DESIGN MOVEMENT
Linda develops her product line by using a vast range of environment friendly and highly sustainable raw sources. These include synthetic fibers, which may not be directly derived from nature but whose production and recycling stages are extremely eco-friendly. These eco friendly synthetic fabrics are measured by three key considerations, namely:
1) “Cradle to Cradle” Life Cycle, which means that these synthetic fabrics can be recycled perpetually
2) Sustainable Origin, by which synthetic fibers and fabrics must be derived from renewable origins, wherein they have not been harvested from lands where agriculture has been discontinued or they have not been developed in a manufacturing house that uses chemicals that harm the environment and its workers and
3) “Closed Loop” Processes, wherein the utilization of toxic substances in the manufacture of these fibers should form a “closed loop,” preventing them from damaging the environment.
Loudermilk’s use of eco-friendly raw materials include:
• bamboo fabric designs,
• sasawashi, a linen-like textile that is made out of a blend of Japanese paper and kumazasa herb, which features anti-allergen and anti-bacterial properties
• organic cotton, which are grown from plants with the absence of pesticides and which are not genetically modified
• antique lace recovered from waste products or by-products
• soya linen made from soya
• Lenpur, which is a fiber from a renewable source such as cellulose that is carefully obtained from the branches of special trees like the white pine trees
• Seacell, a textile fiber which is made from seaweed, which can “regulate” humidity intake and expulsion, as the fabric absorbs what the skin expels while the skin absorbs the healthful substances carried in the fiber and
• Ingeo fiber, made from 100% annually renewable sources, wherein its process utilizes carbon that is naturally stored in plants by photosynthesis.
Loudermilk also uses ancient carved stones and recycled silver in their designs.
In her Spring 2006 Collection, Linda Loudermilk launched “Water is a Human Right” limited edition products, which included shirts and scarves with facet designs and necklaces. The pendants were made from reclaimed silver with a design featuring a weather-beaten faucet with a drop of water that was made of crystal. This was to raise the awareness of people about the importance of water. For every necklace that was purchased, a huge donation was given to the YEW foundation to help support clean-water campaigns. Loudermilk has also collaborated with water philanthropists Ethos. One hundred percent of the product revenue of this collaboration was to go to the Global Green’s water initiative.
Linda Loudermilk also launched the Linda Loudermilk Too Hot To Handle products featuring t-shirts and bracelets. For every product sold, a charitable gift will also be given to stopglobalwarming.org to support its battle against global warming.
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